Case Study: From Basic to Bold — Reimagining SANU Online
SANU, Africa’s first gold and silver retail platform backed by responsibly sourced precious metals, needed more than just a digital facelift.
Client: SANU
Project Type: Full Website Redesign
Link: sanucoin.com
Built by: Extrafemi
🧱 Background
SANU, Africa’s first gold and silver retail platform backed by responsibly sourced precious metals, needed more than just a digital facelift. Their original site was limited in scale and no longer aligned with their vision.
The brand was growing fast — from pioneering direct gold ownership in Nigeria to developing new retail and savings tools. But their digital storefront didn’t reflect that growth.
That's where we came in.
🚧 The Problem
Outdated design: The old site looked basic and wasn’t aligned with the brand's bold ambitions.
Scattered storytelling: Users couldn’t easily understand what SANU was or how it worked.
Low trust signals: For a platform offering gold ownership, credibility and clarity were everything — and the old site fell short.
🎯 The Goals
We set out to:
Redesign the website to reflect SANU’s premium, credible, and tech-forward identity.
Simplify user understanding of a complex offering (gold, silver, vaulting, savings).
Integrate growth tools like forms, newsletters, mobile optimisation, and analytics.
Lay the foundation for SANU’s growing ecosystem of products and partnerships.
🛠️ What We Delivered
✅ Full Website Rebuild
Responsive, fast-loading modern site
Pages for each key value offer: gold vaulting, savings, and retail
Clear explanation of SANU's value proposition
Visual brand language upgrade: typography, layout, icons, and animation
✅ UX & Content Strategy
Reworked all copy for clarity and credibility
Strategic content blocks that guide the user to action
Newsletter and press integrations for social proof
✅ Ecosystem-Aware Architecture
Future-ready sections for partnerships, events, integrations, and compliance
📸 Before vs. After
Before:
Basic structure, disjointed sections, unclear proposition.
After:
Sleek, fast, mobile-first, brand-aligned, ecosystem-ready.
SANU went from looking like an experiment to becoming a global digital gold brand — with a web presence to match.
💡 Bonus: Strategic Add-ons
We didn’t just build a better website. We created a digital home that:
Builds trust for first-time visitors
Converts curious users into repeat buyers
Powers SANU’s pitch to partners, institutions, and regulators
Handles growth without needing another overhaul
🔗 Visit the Live Site
Explore the transformation here:
👉 sanucoin.com
🤝 Need a Site That Matches Your Vision?
We specialise in rebuilding digital brands that are on the cusp of something bigger — whether you're in fintech, energy, media, or mobility.
📩 Let’s talk: www.extrafemi.com